Marketing Major Essay Example | Topics and Well Written Essays - 2750 words

Marketing Major - Essay Example The market gap represents signs of potential success. The product is mainly targeted to three segments, namely the youth, professionals who have a tendency to eat convenient food and health-conscious people who survive on a healthy diet. The product is being positioned in the market as a healthy one which is supreme to its competitors on account of taste and quality. The target consumers lie in the age group of 16-24 and 26-45 mainly so a wide range of media support has been devised. For instance, radio and television has been mainly used to target all the age group on account of their popularity. On the other hand social media like facebook and LinkedIn has been used for promoting the product launch among the youth and young professionals. Magazines like The Economist have been used to communicate with the young professionals. Fast moving consumer goods (FMCG) include a variety of products which are sold at low prices and their sale occurs relatively faster. The target market for FMCG is quite vast but proper segmentation of the market and adding value to the customers are formidable challenges for any FMCG company. According to the traditional definition FMCG goods can be described as goods which are purchased very frequently. These goods are generally sold in large volume in order to generate profits for the companies which produce them. These goods are priced relatively lower compared to consumer durable goods and are perishable generally. These goods can include a wide range of items like soft drinks, toiletries, packed food items and chocolate bars to name a few. The shelf-life of the products is relatively lower for which they are manufactured in large quantities to compensate for the small price. The FMCG sector is a key component of the U.K. economy and accounts for 10% of the GDP of the country a nd 20% of the entire market (The Statistics Portal, 2014). The food and beverages sector is one of

The Concept of Death Essay Example | Topics and Well Written Essays - 1250 words

The Concept of Death - Essay Example Death relates to the end of an individual’s life. It defines a permanent and irreversible end of all fundamental functions like breathing. Death leads to a condition of being dead. Ideally, various definitions of death depend on distinct factors like religion, culture, age, and academic field. The paper addresses various definitions of the concept of death. It also defines the different perspectives adopted by children and adults about the concept of death. The paper equally defines the concept of death with respect to culture especially the Chinese culture. Ultimately, the paper draws my opinion on the definitions of the concept of death.  Legally, we can define death as a legal declaration by a person in authority that there is no need to continue offering medical assistance to a patient and that the patient is dead under the law. Furthermore, under medical terms we can define the concept of death as the end and cessation of all important body functions like breathing, thi nking, and thumping. We also have a Biblical meaning of the concept of death. Indeed, the Bible refers to the concept of death as a separation of two things (Elliott 1). The Bible refers to the concept of physical death as a separation between the body and the soul (Elliott 1). On the other hand, it refers to the concept of spiritual death as human separation from God (Elliott 1). Regardless of these definitions, it is clear that humans do not adore death and barely want to think about it. However, it is true that the concept of death is universal since everybody must experience at some point in life. As such, there is need to seek more understanding on the concept of death.  The understanding and perspective of the concept of death differ between children and adults. Indeed, the understanding of death changes as children grows and approach maturity. Adults always struggle to explain the concept of death to children (Speece 57-60). As such, adults should beware of how a child unde rstands death at different stages of child development.